Why Print Advertising Still Pays (Post Lockdown)

The Covid-19 pandemic has caused unprecedented disruptions in nearly all industries across the globe. Businesses are closing down, major events have been canceled, the school calendar has been disrupted, and the economy is on the brink. With many businesses moving to remote working to curb the spread of the novel virus and others closing down, one would expect that print advertising will decline due to the disruption of the demand and supply chain of this sector. However, the print advertising industry has already shown to have defied the downturn by Covid-19. Many businesses have shown that it’s still relevant and beneficial, and heres why:

Reasons why print advertising is still relevant and beneficial

1. Many industries still rely on print advertising

One of the reasons print continues to thrive despite the effects of the Covid-19 pandemic is that many industries still rely on print advertising to get the word out there. Industries such as healthcare, real estate, public health, pharmaceutical, and many more still use printed materials to attract more customers. Even though Covid-19 has taken a toll on the global economy, there’s still demand for a wide range of products among consumers. This means print advertising is here to stay.

2. Consumers trust print ads more than digital ads

A survey conducted by Marketing Sherpa in 2016 demonstrated that consumers trust print ads more than digital ads. In the wake of fake news that has taken social media by storm, it’s easy to see why people trust print ads. Moreover, the widespread horror stories of people losing considerable amounts of money to digital ad scams add to the reasons why print advertising is still relevant and beneficial.

3. Print ads are more tangible

Since the explosion of digital advertising, consumers are getting bombarded with ads on almost every social media platform. It’s a fact that most people don’t bother engaging with digital ads especially if they perceive those ads as a nuisance. Print ads create more engagement among readers because people trust them more. Physical printed media can stick around for a while resulting in more impressions.

4. Reading print media is our culture

The culture of reading physical printed media such as publications, postcards, brochures, flyers, and pamphlets is deeply entrenched in our society, particularly those aged 65+. This is a culture that is here to stay even with the rise in digital marketing. Moreover, we are social creatures, and long-formed habits become part of our culture. Unlike social media users, people who read print tend to be focused on the message. Therefore, print advertising is still an excellent way to reach a wider audience and establish brand credibility.

Bottom line

Print advertising is a great way to get the word out there and improve your conversion rate. If you aren’t using print advertising to market your business, you’re losing potential customers to your competitors.

Contact Print Source Ltd for all your Milford printing and graphic needs

Print Source is a top-rated print shop located in Milford, CT. With a 5 star rating from numerous customers in Google, Print Source has built a reputation building relationships with local businesses since 1992.

Call (203) 876-1822 or email info@printsourcelt.com.